Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
From the SEW Blog:
- Chasing the Long Tail
Looking at the real search terms entered by people really reveals something about the human mind. And, man, the human mind is all over the place.
- Will Ad Targeting Change?
ow that the ad network/server companies are shifting around, we should make our online ad targeting dreams come true.
- Google Cracking Down on AdSense Arbitrage
Several AdSense publishers have received notice that their AdSense arbitrage sites are being kicked out of the program as of June 1.
- Indeed Testing Pay-per-Action Ad Model
Job search engine Indeed.com has been testing a pay-per-action (PPA) advertising model, which for recruiters means a pay-per-applicant ad model.
- SEW Experts: Ego Bidding Gone Wild
In today’s Search Ads column, Tony Wright talks about the danger of ego-bidding and how to stop a client from bidding their business into the ground.
- Winning on Digg Podcast
Eric Enge and Neil Patel have created a second podcast focused on becoming a top Digg user, and how to get content to the Digg home page.
- Google Adds Neighborhood Search
Google has added a neighborhood search capability for 50 U.S. cities, catching up with sites like Ask.com, Trulia and Yelp.
- Who Said It…
After major ownership changes have been announced in the online ad business, let’s try to match the players with these “unquoted reasons” for the moves.
Headlines & News from Elsewhere:
- Google Coop Embeds Gadgets in Search Results, Micropersuasion
- Dealing With SEO Pseudoexperts, ClickZ
- Google Denies New UK News Search Deal, Search Engine Land
- Now that Feedburner Story…, GigaOm
- aQuantive and the Ad Industry, MIX07
- Google AdSense disabling arbitrage publisher accounts as of June 1st, JenSense
- Search Engine Strategies Toronto: Crossing the Chasm, Traffick
- Calculating Search Rankings with User Web Traffic Data, SEO by the Sea
- Jimmy Wales: Google is secret, proprietary, closed. Search should be open., Rimm Kaufmann Group
- Don’t Leave Footprints In The Sand, Evilgreenmonkey
- Google PaidLinks Data, DaveN
- moneysupermarket banned by Google for spamming?, Insider’s View
- Relevancy: Google vs Yahoo, DaveN
- Internet Marketing – Bring Sales to Your Website With Methods Other Than Search Engines, 15 Degrees North
- Blue Hat Technique #18 – Link Saturation w/ Log Link Matching, Blue Hat SEO
- The Implications of Universal Search, SEO’Brien
- How to survive Google Universal Search ranking wise, Pandia
- Searchology Event Review With Pictures, Ramblings About SEO
- The Online Advertising Bubble: DoubleClick, aQuantive Deals Over-Priced?, Read/Write Web
- If You Could Ask the Search Engines Any Question and Get An Honest, Complete Answer… What Would it Be?, SEOmoz
- Did Microsoft go lose its head over aQuantive?, GigaOm
- Google May Launch Mobile Service In UK, TechCrunch
- Post-Acquisitions, Google & Microsoft Should Offer A (Free) Bone To Search Marketers, Search Engine Land
- Eric Schmidt at Personal Democracy Forum, ClickZ
- Search or Destroy, Threadwatch
- Google Custom Search Engines Will Not Have Universal Results, Search Engine Roundtable
- Making sense of Redmond’s $6 billion buy, News.com
- Newspapers need to go hyper-local to survive, Don Dodge