Highlights from the SEW Blog: July 2, 2007

We’ve collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

From the SEW blog:

Organic Search

Search Advertising

Linking Issues & Social Media

  • 9 Tips for Getting Started with Link Building
    Putting together a strategy for getting links to a site is one of the hardest parts of SEO.
  • SEW Experts: 7 Ways to Promote Your Content as Link Bait
    Justilien Gaspard offers seven ways to promote a new site project for links and exposure. If your site is already established, these links can help raise your rankings.

Analytics & ROI

Local & Mobile Search

Vertical & Specialty Search

Small Business/Big Brand SEM

In-House & Outsourcing

SEM Industry Issues

  • SEMPO Institute Adds Advanced Search Advertising Course
    Joining the Fundamentals of Search Marketing and Advanced SEO courses is an Advanced Search Advertising course.
  • Search Engine Marketing Council
    The special interest group within the Direct Marketing Association is working to provide educational programs to direct marketers.
  • Yahoo Keeps Creating its Own Troubles
    Finding a way to keep and build its search share and build out its display ads and other properties in the face of growing competition is enough of a challenge. But a bigger problem may be its propensity to shoot itself in the foot with recent media relations efforts.

Searching/Search Technologies

  • WSJ’s Mossberg Likes Ask3D
    Wall Street Journal columnist and All Things Digital organizer Walt Mossberg compared Google’s Universal Search with Ask.com’s Ask3D, and found Ask3D to be a better way of presenting search results.
  • Powerset Meets the Press
    Powerset, the most talked about semantic search engine that no one has seen, is slowly opening its doors to scrutiny.
  • Human Input and Algorithmic Search
    The subject of human edited search is hot again, perhaps because we’re all getting a bit more sophisticated about the challenges faced by search.

More from the SEW Blog

Search Headlines

We report the top search marketing news daily at the Search Engine Watch Blog. You’ll find more news from around the Web below.

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