Reverse Engineering Linking Patterns to Create Link Equity
Link Columnist Justilien Gaspard tells you how to get quality links from trusted sites in a round about manner, creating trusted linking neighborhoods.
Link Columnist Justilien Gaspard tells you how to get quality links from trusted sites in a round about manner, creating trusted linking neighborhoods.
In your quest for finding new trusted links, it can be distressful when you run into the mental roadblock of where to search next. We all face the question, Where do I go next to secure high-quality links?
In this week’s column, we will explore different ways to find links in a round about manner, while maintaining the focus on quality trusted links.
Those of you who are acquainted with some of my specific tactics know that I’m a huge advocate of finding sites to get links from using Google search. The reason for this is plain and simple. If a site is turning up high in search results in Google, it is most likely a trusted site. If the site is ranking particularly well, it might be one of those highly trusted sites that can really give a remarkable boost in rankings to the sites it links to.
At the same time, always using Google can be tedious. Especially as the quality of the search results erode the further down you drill into the SERPs. The question remains, How do you find good links from sites that are most likely trusted by Google?
There are other ways to find good links and know the site is probably trusted in Google. One way is to explore what sites the trusted Web sites are linking out to. Perhaps Forbes.com will not link to your business. At the same time, getting links from the sites that Forbes links out to will be a more reasonable endeavor for most.
This method of link building will also help to establish your site in trusted linking neighborhoods and associations. When search engines are mining linking data for patterns, it will be apparent your site is associated with other highly trusted sites for your industry.
Following are a few more suggestions for securing trusted site links, including online publications and journals, old directories, college and government resource pages, industry bloggers, and top ranking sites.
One of the great benefits of this approach is it puts your site in a linking neighborhood of highly trusted sites. This will boost your trust profile and provide additional credibility in the eyes of the search engines. Remember, at its essence, Google is a data mining company; it is looking for patterns. This is just a way to reverse-engineer certain linking patterns.