Study Shows Many Plan to Spend More on Search in 2008
A significant number of advertisers plan to increase both their search ad spend and SEO budgets next year, according to a MarketingSherpa report. In a survey of more than 2,400 marketers who conduct or supervise search marketing in-house, as well as more than 700 agency executives,
Many marketers say they plan to increase their PPC budgets by at least 11 percent next year. For average search spenders, 33 percent plan to do so on Google AdWords; 23 percent plan to do so on other top-tier PPC engines (defined as Yahoo, MSN/Live Search, Ask.com and AOL); and 10 percent plan to boost their budgets on second-tier PPC networks (including Miva, Kanoodle, and Business.com).
Search is also seen as providing a strong return on investment by many marketers. More details on the Search Marketing Benchmark Survey can be found in today’s SearchDay, “Search Budgets to See Double-Digit Growth.”
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