IndustryAsk.com Providing Celebrity Search Info For Entertainment Tonight

Ask.com Providing Celebrity Search Info For Entertainment Tonight

Ask seems to be making use of television aggressively of late. The commercials doing direct comparisons to Google and now they are sponsoring “celebrity search” at Entertainment Tonight.

The popularity of celebrity helped the development of a segment on ET about the top three celebrity searches. I have yet to see a segment but I am thinking that the search numbers may not be a big issue.

“Product integrations, in my mind, perform a different task than a pure advertisement,” Ask.com CEO Jim Lanzone told Advertising Age. “An advertisement is part of a larger brand campaign where you control the message and you control the creative. With product integrations, it’s more of a real-life example of your product in action, which has the positive of actually demonstrating the benefits of your product.”

Resources

The Ultimate Guide to Forum Link Building in 2020

whitepaper | Analytics The Ultimate Guide to Forum Link Building in 2020

2m
Top 5 SEO Mistakes

whitepaper | Analytics Top 5 SEO Mistakes

4m
Improving SEO & Developer Relationships

whitepaper | Development Improving SEO & Developer Relationships

7m
How to Do Online Competitor Analysis

whitepaper | Analytics How to Do Online Competitor Analysis

7m