Ask and LookSmart Send Out Click Fraud Settlement Letters

Seems Lane’s Gifts are not the only ones getting money back from LookSmart and Ask for click fraud, letters were sent out yesterday for the class action suit that both companies are trying to put behind them.

Both seem to be written by the same law firm and were from the suit lodged in the Circuit Court of Miller County, Arkansas. LookSmart is dealing with the period between January 1, 2002 and the present; while Ask is covering claims beginning August 1, 2005, when it began licensing LookSmart’s technology for its Ask Sponsored Listings product.

Claims must be filed to LookSmart by February 11, 2008 and to Ask by February 2, 2008.

Payment seems to be in advertising credits as opposed to cash. Guess if you have gotten out of the online business you could sell the credits.

Copies of the two letters are below.

LookSmart’s letter read:

“If you purchased online advertising from LookSmart between January 1, 2002 and the present, you may be a class member in a class-action lawsuit, Lane’s Gifts and Collectibles et al. v. LookSmart, Ltd. et al., Case No. CV-2005-52-1, in the Circuit Court of Miller County, Arkansas. The Settlement Notice informs you of the Court’s certification of a class for settlement purposes; the nature of the claims alleged; your right to participate in, or exclude yourself from, the class; a proposed settlement; and how you can claim an award of advertising credits under the settlement or object to the settlement.

– The proposed settlement will provide advertising credits to class members who certify that they were the victims of “click fraud” or other invalid or improper clicks on online advertisements purchased from LookSmart on or after January 1, 2002.

– The proposed settlement will resolve claims that LookSmart breached its contracts with advertisers and violated other laws by failing to adequately detect and stop “click fraud” or other invalid or improper clicks on online advertisements.

– If you are a member of the class, your legal rights are affected by whether you act or do not act.

For a copy of the Settlement Notice, click on the link, or visit the case website at LooksmartSettlement.com

Resources

Analytics The 2023 B2B Superpowers Index

Analytics Data Analytics in Marketing

Digital Marketing The Third-Party Data Deprecation Playbook

Digital Marketing Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

To file a claim for your award of advertising credits under the settlement, click on the following link: LooksmartSettlement.com/claim

Note: You should review the Settlement Notice as soon as possible as there are several important deadlines that you must meet to take certain actions in connection with this proposed settlement. As indicated above, your legal rights are affected whether you act or do not act. The deadline for filing an objection or excluding yourself from the proposed settlement is January 29, 2008, and the last day to file a claim under the proposed settlement is February 11, 2008. For further information, please refer to the Settlement Notice.”

The Ask letter reads:

“If you purchased online advertising from IAC Search & Media, Inc. and/or Ask Jeeves, Inc. (collectively “Ask”) between August 1, 2005 and the present, you may be a class member in a class-action lawsuit, Lane’s Gifts and Collectibles et al. v. Ask Jeeves, Inc. et al., Case No. CV-2005-52-1, in the Circuit Court of Miller County, Arkansas. This notice advises you of your legal rights.

You should review the detailed Settlement Notice as soon as possible, as there are several important deadlines that you must meet to take certain actions in connection with a proposed settlement of the class action lawsuit. Your legal rights are affected whether you act or do not act. The deadline for filing an objection or excluding yourself from the proposed settlement is February 2, 2008, and the last day to file a claim under the proposed settlement is February 2, 2008. For further information, please refer to the Settlement Notice.

The Settlement Notice informs you of the Court’s certification of a class for settlement purposes; the nature of the claims alleged; your right to participate in, or exclude yourself from, the class; a proposed settlement; and how you can claim an award of advertising credits under the settlement or object to the settlement.

The proposed settlement will provide advertising credits to class members who certify that they were the victims of “click fraud” or other invalid or improper clicks on online advertisements purchased from IAC Search & Media, Inc. and/or Ask Jeeves, Inc. on or after August 1, 2005.

The proposed settlement will resolve claims that IAC Search & Media, Inc. and/or Ask Jeeves, Inc. breached its contracts with advertisers and violated other laws by failing to adequately detect and stop “click fraud” or other invalid or improper clicks on online advertisements.

If you are a member of the class, your legal rights are affected by whether you act or do not act.

For a copy of the Settlement Notice, click on the link, or visit the case website at www.AskSettlement.com.

To file a claim for your award of advertising credits under the settlement, click on the following link: AskSettlement.com/claim. Each advertiser will be allowed one claim per account.”