Super Bowl Advertisers Mostly Unprepared, Search-wise
It seems that every year it’s the same story. Advertisers pony up big bucks to create and air an ad during the Super Bowl, then fail to prepare for what most people are going to do when they get back home after the game or to work on Monday: search for the ads they saw.
This year seems to be shaping up in much the same way, unfortunately. We’ll look at the full results on Monday, but in preparation for the big game, Reprise Media’s Peter Hershberg takes a look at the search presence of some past and potential advertisers in today’s SearchDay, “Super Bowl Advertiser Search Trends.”
To keep up with the ads during the game, you can follow “Scorecard” on Twitter. That’s an account that Reprise Media set up for just such a purpose.
In today’s highly competitive environment, accurate and timely data can be the key difference between keeping tabs on, getting ahead of, or being left behind the competition. This eBook gives a detailed insight into how you can perform in-depth market analysis using the Semrush .Trends toolkit. In particular, it explains how the reports and features in Market Explorer and Traffic Analytics can paint an accurate picture of your target market, and allow you to closely analyze the strategies and performance of your competitors. Supported by examples, the eBook provides detailed instruction and insight into: - Researching new markets and niches. - Analyzing your competitors’ marketing strategies. - Uncovering your competitors’ top-performing pages (and what you can learn from them). - Searching for gaps and insights in your rivals’ strategies. Download Now
Keyword difficulty is one of the essential metrics when it comes to carrying out keyword research. Explore the methodology behind SEMRush's new keyword difficulty metrics, how it is calculated and what it could do for your business. Download Now
Less than 4% of websites passed all Core Web Vitals tests. Is yours one of them? In this study we crawled over 2 million URLs, crunched the numbers, and performed correlation analysis across the top 20 organic Google search positions to get a sense of how websites are performing before Google rolls out the Core Web Vitals Update in June this year. This enables us to provide real performance benchmarks, insights, and data-backed guidance ahead of the algorithm update. Download Now
Having high-quality backlinks directing to your website should be a major factor in your overall SEO strategy. Crowdo.net is a unique link-building service. They provide Crowd Marketing Links (Crowdo Links), which work great for SEO and Web Traffic. Download Now
In which we describe what an exact match domain (EMD) looks like, how they can affect search rankings and how you can keep yours on the right side of Google.
Everything you need to implement and inform your ad revenue strategy
Say goodbye to Google with these 14 alternative search engines, covering everything from information, images, videos, facts and stats. Oh and Gifs.
Just about any SEO strategy includes competitive research but more often than not you miss out on important aspects and opportunities