Super Bowl Advertisers Fumble on SEO
The advertisers who spent millions on TV airtime during Super Bowl 42 should have spent a little more of their budget on SEO, it seems. While many showed a marked improvement in SEO strategy over last year, there is still much room for improvement. In today’s SearchDay, “Rating the Super Bowl Advertisers’ SEO Record,” Chris Boggs examines the search engine placement of many of this year’s TV advertisers, and finds most to come up lacking. Yesterday, in “Super Bowl XLII Ads – Where’s the URL?,” Chris found that many of the ads didn’t even show the company’s URL well. Weigh in with your thoughts on this year’s ads in the SEW Forums.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now