SEOFacebook Adds “Lexicon” to Arsenal: A Potent Buzz Pocket Mining Tool

Facebook Adds "Lexicon" to Arsenal: A Potent Buzz Pocket Mining Tool

Search Marketers interested in mining data about users’ behavior in Facebook have a new weapon with the arrival of "Lexicon." Lexicon measures the "overall usage of words and phrases on profile, group and event Walls." Enter up to 5 terms consisting of multiple words, letters, and numbers and Lexicon returns relative community chatter levels.

Check out this Lexicon comparison of soccer, baseball, and football:

lexicon.jpg

Buzz Pocket Mining means using available tools to measure interest nodes in social communities. It’s the rapidly growing little brother to classic keyword research.

Previously the best method for harvesting demographic data from Facebook was their Social PPC Ajax ad creation tool, which offers serious insight to those sizing up users for conversational marketing and social PPC.

Google’s "Open Social" API will likely facilitate related techniques applied to other major and niche social sites soon. This makes understanding these types of research tools an essential learning curve for SEMs.

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y