xRank and the Yahoo Buzz Index

Recently, SEW Expert Erik Qualman examined Google Insights for search trends related to newly announced Republican Vice Presidential nominee Sarah Palin. Like Barack Obama, being unknown sends people a-searching on the internet.

Google Trends and Insights gets a lot of attention when it comes to measuring searches, and so does measurement firm comScore.

But the number 2 and 3 search engines also provide insight into hot searches. So, let’s take a look at Microsoft’s xRank and Yahoo’s Buzz Index to see what’s hot in their user searches this week too.

Microsoft’s xRank sorts hot searches by categories. The current categories are Celebrities, Musicians, Politicians, Blogger and Olympics.

Here’s a screenshot of the Politicians page for this week:

xrankpolitician090508.png

The Yahoo Buzz Index has categories, but not one for politics. Here’s a general look at the top searches:

yahoobuzzindex090508.png

What do you think of xRank and Buzz Index? Let us know in the comments.

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