IndustrySearchDay | Making the Most of Search Engine Copywriting

SearchDay | Making the Most of Search Engine Copywriting

Today's search engine marketing news and opinion: Making the Most of Search Engine Copywriting; Hosting Issues and SEO; Google Discusses Search Evaluation Process; and more.

Today’s Top Story:

SEW Expert - Carrie Hill Carrie

Making the Most of Search Engine Copywriting
Whether it’s organic page titles and meta descriptions or PPC ads, it’s your job, as someone who’s seeking a conversion, to deliver what you promised. Small business owners must be aware of what their ad copy promises, and how they deliver on those promises.
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Search Engine Watch Experts Columns

SEW Expert - Mark Jackson Mark

Hosting Issues and SEO
When it comes to server issues, many of us would rather not get into the down-and-dirty details. But knowing the basics of server response codes — and when to use them correctly — is critical for any competitive Webmaster or search marketer.
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SEW Expert - David Szetela David

Show Me the Money: Bidding for Profitability
How much should you bid? How do you know if your PPC campaign is working? Setting ad group bid prices at the beginning of a campaign is one of the more challenging tasks for many PPC advertisers. The answers are a snap once you know the fundamentals.
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News from the Search Engine Watch Blog

Google Discusses Search Evaluation Process
Posted by Nathania Johnson Sep 16, 2008

Google had been doing a series of posts about search quality. Today, the latest post in the series discusses how evaluation enters into the the process. Scott Huffman, Engineering Director, gave four insights into the nuances of difficulty experienced in search evaluation: First, understanding what a user really wants when they type …
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Social Networking Taking Market Share from Dating, Adult Entertainment Sites
Posted by Nathania Johnson Sep 16, 2008

Juniper Research is projecting social networking is expected to overtake dating in 2009 to become the largest revenue generating segment. Social networks are projected to generate $7.3 billion in advertising revenues by 2013. That will amount to a steady rise in revenues over 2008’s projected $1.1 billion. According to report author Dr. …
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Google Makes “My Location” Circle Smaller, Larger Depending on, Er, Your Location
Posted by Nathania Johnson Sep 16, 2008

Google has made some adjustments to the blue “My Location” circle on the mobile version of its mapping product. If you’re in a metropolitan area, the circle will be smaller. If you’re in a rural area, the circle will become bigger. The reason behind the change and the sizes has to …
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27 Million People Watched Over 3 Billion Videos Online in the U.K.
Posted by Greg Jarboe Sep 16, 2008

According to new data from comScore Video Metrix, more than 27.4 million U.K. Internet users (78 percent of the total U.K. Internet audience) viewed 3.2 billion videos online in June 2008. Google Sites, driven by the popularity of, attracted nearly half of all videos viewed online in the …
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Google Launching Quality Score Changes in Days
Posted by Frank Watson Sep 15, 2008

Google AdWords blog announced it will be launching the changes it told us about last month in the next few days. Still no mention on turning on old accounts when they stop the inactive status, but they have given more details on how the Quality Score is measured including all of …
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Search Engine Watch Forum Discussions

New QS: What is the Numeric Quality Multiplier? Sep 16, 2008
I was excited – and scared – to see that the new QS changes have arrived today in all of my AdWords accounts. My first question is in regards to Quality Score and the way it is used to calculate Ad Rank and actual CPC. We now see a …
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AdWords – What happens when QS=10? Sep 16, 2008
Now that the new QS is live I set out to see what happens if you achieve “perfection” of QS = 10/10. First I had to get a QS of 10. No problem. I picked a 2 word keyphrase, lets call it word1 word2, and then I registered the domain name …
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302 Redirect URL showing up as our Primary URL in Google SERPs Sep 16, 2008
Ok, so I think this is an old issue resurfacing it’s ugly head. We have an old URL, ( that 302 redirects to our new site, ( In the last two weeks, when you search the KW “New Site,” guess what shows up? You guessed it, title and description of …
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