SearchDay | There's No Shortcut to Good SEO

Today’s Top Story:

 

Mark Jackson

There’s No Shortcut to Good SEO…Or Is There? AU NATURAL If search engines want all SEOs to operate in an ethical manner, they should show us that they’re penalizing the Web sites that abuse their guidelines, and reward those who follow their guidelines. Anything less makes it hard to justify following the rules. » Full story » Print version

Search Engine Watch Experts Columns

 

Carrie Hill	E-mail Marketing Tips for Small Business LITTLE BIZ Any well-rounded Internet marketing campaign must include a strong e-mail marketing campaign. Search plays a role when you use PPC or organic search to grow your subscriber list. » Full story » Print version
William Flaiz	Search Shifts and Predictions for 2009 OUTSOURCED Time to ring in the New Year with a few search marketing predictions for 2009. What will another year hold for Google, the Web and SEO? » Full story » Print version
Ron Jones	Search Ad Quality Score 101, Part 1 SEM 101 It’s been about two years since Google and Yahoo implemented their quality score algorithms. Instead of giving the top ad spot to the highest bidder, search engines now take the perceived quality of the ad’s landing page into account. Let’s take a closer look at what affects the quality score. » Full story » Print version

News from the Search Engine Watch Blog

 

Yahoo Gives Itself Permission to Change Your Search Marketing Campaigns Posted by Nathania Johnson Jan 6, 2009 If you conduct search advertising through Yahoo, you just got a brand spanking new addition to your search marketing team: Yahoo. Through an update to their terms and conditions, Yahoo gives itself permission to hijack your search marketing campaigns. Check out the new language: Sponsored Search 3. OPTIMIZATION. In the U.S. … » Continue reading

Online Video Views for November 2008 Up 34% Year Over Year
Posted by Nathania Johnson Jan 6, 2009
comScore has released the stats for online video viewing in the United States for November 2008. Overall, the number of videos viewed was up 34% from November 2007. YouTube-fueled Google sites saw almost the same number of visitors as they did in October, which saw 100 million unique visitors. This …
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hakia Updates Search Box
Posted by Nathania Johnson Jan 6, 2009
hakia has updated their Search Box, which is a site search feature you can place on your website. The biggest change is the ability to search multiple domains. Here’s a mockup, via the hakia blog: Another update is the highlighting of the semantic relevant words in the results: Search box is available …
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Track Google Rankings With Google Analytics
Posted by Frank Watson Jan 6, 2009
Guest blogger for Yoast Andre Scholten has come up with what I think is the best filter ever created for Google Analytics. He has given us a way to track keyword rankings! The filter is so good it even has options of how deep to go, a choice between word rank …
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Judge Rejects Universal Music’s Arguments in Another Veoh Copyright Case
Posted by Nathania Johnson Jan 6, 2009
You might remember that online video site Veoh recently had a copyright lawsuit thrown out by a judge. That lawsuit was brought by adult entertainment company IO Group. But Veoh has other lawsuits it’s facing, one of them brought by Universal Music Group. Techdirt reports that one of the main arguments …
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Call Secret Service Someone Hacked Obama’s Twitter Account
Posted by Frank Watson Jan 6, 2009
Hackers usually are smart, but can be really, really stupid. The person who hacked Twitter – not the Direct Message phishing expedition that started over the weekend – could have picked pretty much anyone else on the planet and be less concerned of being tracked down. This person hacked President-elect Obama’s …
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Search Engine Watch Forum Discussions

YSM – New Terms & Conditions Jan 6, 2009 Yahoo Search Marketing just updated their Terms & Conditions (http://info.yahoo.com/legal/us/yahoo/advertising/masterterms/masterterms-322.html?mkt=us) to include this “helpful” service (emphasis mine): “OPTIMIZATION. In the U.S. only, for those advertisers not bound by an Insertion Order, we may help you optimize your account(s). Accordingly, *you expressly agree that we may also: (i) create ads, (ii) add … » Join the discussion

What was Google’s Greatest Achivement of 2008? Dec 30, 2008 Okay am looking for opinions on this one… and debates over them. What do you think was Google’s greatest achievement in 2008 – good or bad. How their stock price gutted my kids’ education fund would be a major bad one! Interestingly I wrote a review yesterday that seems to have grabbed a … » Join the discussion

Is it good practice? Jan 6, 2009 Hi Guys, Let me know Is it good practice to do link building for non-existence page or website? I mean to say i am going to add a new web page called “E-commerce-Solutions.html” on my site and i know it will take couple months time to up that page still i do … » Join the discussion