Search a Bright Spot for Microsoft
While Microsoft plans to lay off about 5,000 employees across its various business lines, Microsoft CEO Steve Ballmer said today that the company will be hiring in some areas, including search.
According to ClickZ News:
“Even while we take away 5,000 jobs we will add back a few thousand jobs in areas like search,” said Steve Ballmer, chief executive officer at Microsoft, on a conference call.
Search revenue experienced double-digit growth, display advertising continued to grow, and page views and search queries experienced “healthy engagement growth,” suggesting an increase in queries and impressions per user.
“We continue to see healthy growth in our traffic, both in display and search,” said Bill Koefoed, general manager of investor relations at Microsoft.
As part of its cost-cutting plan, Microsoft will eliminate up to 5,000 jobs in R&D, marketing, sales, finance, legal, HR, and IT over the next 18 months, including 1,400 jobs today.
Most Popular
How to perform SEO A/B testing in Google Search Console
LinkGraph CTO, Manick Bhan, explains how to use SEO A/B testing to measure the impact of specific website optimizations on keyword rankings.
Top four SEO myths debunked: Director’s cut
Victorious’ Director of SEO highlights crucial SEO myths and dissects them to give you a clear picture of your search engine marketing efforts, expectations, and more.
Ways to get the most out of your Google Adwords PPC strategy
A brief on PPC’s benefits, PPC advertising must-haves, elements of attractive and effective PPC Ads, and optimizing your Google Adwords PPC strategy.
The business value of SEO in 2021: From revenue generation to reputation and retention
As the most cost-effective channel for enterprises today, SEO also adds incremental business value in a number of ways. Founder and CEO of BrightEdge, Jim Yu highlights seven ways SEO is valuable.