Search a Bright Spot for Microsoft
While Microsoft plans to lay off about 5,000 employees across its various business lines, Microsoft CEO Steve Ballmer said today that the company will be hiring in some areas, including search.
According to ClickZ News:
“Even while we take away 5,000 jobs we will add back a few thousand jobs in areas like search,” said Steve Ballmer, chief executive officer at Microsoft, on a conference call.
Search revenue experienced double-digit growth, display advertising continued to grow, and page views and search queries experienced “healthy engagement growth,” suggesting an increase in queries and impressions per user.
“We continue to see healthy growth in our traffic, both in display and search,” said Bill Koefoed, general manager of investor relations at Microsoft.
As part of its cost-cutting plan, Microsoft will eliminate up to 5,000 jobs in R&D, marketing, sales, finance, legal, HR, and IT over the next 18 months, including 1,400 jobs today.
Most Popular
UX: an important SEO ranking factor
Adobe Research’s Sr. Web Engineer, Atul Jindal condenses years of his experience and observations into this SEO guide to help you win at SEO and search experience
Clubhouse: popular kids’ hangout or a true asset for brands’ community building?
Is Clubhouse really worth the hype? Explore how brands can use Clubhouse to build an online community to further add value and drive engagement
Going beyond keywords: how conversational insights take the guesswork out of marketing
Conversational marketing platforms enable brands to use AI-powered chatbots to “speak” to consumers, leveraging conversational data to guide customers through every stage of the buying funnel
Mobile-first and Core Web Vitals: connecting the dots for page experience success
As of March, some industries are more prepared than others when it comes to Google’s forthcoming Page Experience Update and Core Web Vitals guidelines