Webtrends Proposes Digital Marketing Measurement Standards
Webtrends is offering up The Digital Marketing Maturity Model (DM3) as a model for standards in digital media measurement. Webtrends says the model will help organizations:
“For online marketing to continue to grow and mature, there needs to be standardized, structured approaches for organizations to ensure they are getting the most bang for their digital marketing buck,” said Jascha Kaykas-Wolff, Webtrends vice president of marketing. “We hope this model leads to consensus about how to build and maintain mature measurement programs across all types of digital marketing investments.”
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