AOL Goes for Local with the Acquisition of Patch and Going
AOL is making local a core part of their business model. And it’s a worthy goal. Local searches grew 58% in 2008 and $103 billion will be spent on local advertising (both online and off) this year.
Still, the local search niche has a bit of an identity crisis. We’ve seen prospective progress such as CitySquares, the newly launched Bing, and the mobile search space. Now, AOL seeks to help consolidate the space with the acquisition of two local content providers: Patch and Going.
Patch is a local news and information provider while Going is centered more around events that locals can discover and share. Of course, AOL already owns one of the most popular online mapping resources in MapQuest.
The combination of search, local and mapping could be the perfect storm for AOL, if new CEO Tim Armstrong has his way.
“Local remains one of the most disaggregated experiences on the Web today — there’s a lot of information out there but simply no way for consumers to find it quickly and easily,” said Tim Armstrong, AOL’s Chairman and CEO. “It’s a space that’s prime for innovation and an area where AOL has a significant audience and a valuable mapping service in MapQuest.”
Of course, Armstrong came to AOL from Google, a company known for innovation in search.
“Going forward, local will be a core area of focus and investment for AOL,” said Armstrong. “The acquisitions of Patch and Going will help us build out our local network further with excellent local services that enable people to stay better informed about what’s going on in their neighborhood.”
Learn how to bring the SEO and engineering teams together to achieve success. When SEOs and developers don’t communicate, businesses… Download Now
Many companies do competitor analysis when they develop a digital marketing strategy and never get back to it later. That’s… Download Now
Redesigning a website or migrating it takes a lot of planning. If you do not take proper SEO precautions it can result to be highly unsatisfactory, but when done right, the process should be mostly painless. Download Now
SEO has seen an evolution over the period of time, but one thing remains constant; SEO still holds utmost importance to digital marketing success. Download Now
Become a better SEO with six advanced search tips to help you find guest posting opportunities, uncover missed internal linking opportunities, unearth duplicate content, and more.
Inna Yatsyna encompasses 14 practical steps to drive organic website traffic and get long-lasting results in sales and income.
Credly’s VP of Marketing shares three of the most critical marketing metrics to measure in these unique circumstances.
By demonstrating your expertise through content, you can make major strides in building trust and ultimately increasing sales.