Shoemoney Must Have Taken Hit To Head: SES Blog Post Seems Petty and Wrong

Jeremy Shoemaker aka Shoemoney has been involved with Search Engine Strategies conferences for the past five years – it is where he came to build a large part of his network. But it seems now he is writing about how the conference is no longer effective.

Jeremy is now doing well and may no longer need to attend this conference – Elite Retreat and other smaller conferences are now more productive for him. But I think he does a disservice to his lesser skilled readers by making such a personal attack and publishing of misinformation.

I have just finished an article about ‘yellow journalism’ that discusses this very subject. We need to step away from the sensational story and provide real facts. Individual shots at people are not needed – they should be done in the privacy they deserve – we have all been less than saints at some time.

But what about the information in his article?

The speakers at SES San Jose are a list of industry leaders. There is variety and expertise from many fields and all have valuable information to share with attendees. Many of the speakers are also active at the other conferences – so suggesting there is a lack of quality speakers just shows the statement inaccurate and must have been made to have a shot at SES,

This is not the last year of this conference. Venues are booked and the conferences are set. The comment was just wrong and very much not like Jeremy to allow such inaccuracies. You could have called Matt McGowan for verification and found out the truth.

The Google Dance is not to be this year, true; but to tie Google’s action ot the future and success of SES is just bad logic. More, it is an indication of how Google is no longer valuing industry insiders helping them build the brand and the sharing of goodwill to the people who helped monetize search.

For the purpose of full disclosure Jeremy and I have been friends/acquaintances for most of the 5 years he has been attending the conferences. There are many conferences – and in some cases rivalry between them – but in reality there is room for everyone, as they are held all over the United States and the world. Travel and time convenience is the big determiner.

Have sponsors left SES – yes – but others have taken their places. Any sponsor that leaves, for lack of ROI, really needs to examine their marketing first. Have they saturated the industry? Is their product maybe being offered cheaper or with more bells and whistles? Is their message unclear? Are they spending too much time late night with Jeremy and I?

Kevin Ryan is no longer involved with the conference. The rest you two can discuss privately.

I am speaking at Affiliate Summit – it is a much smaller show and more specific. Interestingly a large contingent of the speakers there are all flying to the West Coast right after they finish their sessions.

The funniest thing is the email comment. You join communities and you get emails from them. I get them from Shoemoney and interestingly got one very similar from ThiankTank – the nonconference conference headlining Jeremy himself.

Mate I hope you are well – the blow to the head before the post must have been a good one. Hope not to see you were badly injured at our next conference.

As you said SES San Jose was your first conference. You learned a bunch from it and made some friends that you now do business with and are your close friends. There are many new people attending San Jose and I am sure they will walk away with the same feeling you had at your first. I think we tend to get a little jaded when we have done some things over and over, but we should not deny others the opportunity to feel the enthusiastic enjoyment we once had.

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