Ask.com and Citysearch Parent IAC Revenues Down in Media and Ad Division
IAC released quarterly earnings today and the news is a little dim. The media and advertising division, which includes Ask.com and CItysearch saw Q2 2009 revenues of $168.6 million, down from $186.3 million in Q2 2008, a 9.5% decline.
Revenue per query declined on Ask.com, which IAC is attributing to an improved search experience. They say users are finding what they’re looking for with fewer clicks. As a result of all of this, cost per click has declined.
Additionally, Ask.com experienced increased expenses related to their NASCAR partnership as well as increased marketing efforts in the UK. (Jeeves is an expensive mascot.)
Citysearch’s revenues are down due to the implementation of a relaunch of the site and new ad serving platform. User registrations and reviews were up for the quarter.
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