SearchDay | My Cheese Just Moved

Today’s Top Story:

My Cheese Just Moved
Posted by Mike Grehan Aug 6, 2009

I’ve been referred to as an agent of change quite a number of times in my professional career. Not just since I moved into online marketing, but long before, when I worked in broadcast media. Much as broadcast was a very fast-moving medium, it never seemed to change direction much. …
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Search Engine Watch Experts Columns

SEW Expert - Justilien Gaspard Justilien

Link Marketing for Travel and Tourism Businesses
Good link building is just good marketing. That especially applies to the travel and tourism industry. The trick is targeting the right sites.
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SEW Expert - Melissa Mackey Melissa

PPC Integration, Part 1: Integrating PPC with E-mail
Integrated marketing is nothing new, but in online marketing we often find ourselves working in silos. Integrating PPC with other marketing will create efficiencies across channels and make your marketing dollars work smarter.
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SEW Expert - Bill Hunt Bill

Are Language Options Hurting Your International Sites?
Most SEOs face challenges with a single site in English, but the challenges compound exponentially when you add multiple countries and languages to the mix. The most common of these problems is the use of language or location detection.
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News from the Search Engine Watch Blog

Yahoo! SEC Filing Reveals Details on Search Deal with Microsoft
Posted by Nathania Johnson Aug 6, 2009

This week, Yahoo! submitted an 8-k filing to the U.S. Securities and Exchange Commission pertaining to the new search deal they’ve struck with Microsoft. In it are more details on how the plan would unfold. For the first 3 years of the plan, Microsoft will pay Yahoo! $50 million annually. This …
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Google Testing New Positioning for PPC Ads
Posted by Nathania Johnson Aug 6, 2009

Hat tip to SEW forum member rodhull who spotted Google repositioning PPC ads to be closer to the organic listings in the SERPs. I could definitely tell a difference when I conducted searches on Google in Internet Explorer and then Firefox. In IE, I could see the test with the paid …
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Twitter Goes Down, Falls Prey to Denial of Service Attack [UPDATE”
Posted by Nathania Johnson Aug 6, 2009

Update 12:13pm EST – is finally up for many users, DoS attack still ongoing. Facebook and LiveJournal also experiencing issues. Update: 11:26am EST – Twitter says site is back up but they’re still defending against the DoS attack. I personally can’t access, can you? Leave a comment. Twitter went down …
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Facebook, LiveJournal Also Experiencing Downtime Issues (UPDATE)
Posted by Nathania Johnson Aug 6, 2009

Update: 1:40pm EST – ZDNet has official yet vague word from Facebook: Earlier this morning, we encountered issues within our network that resulted in a short period of degraded site experience for some visitors. No user data was at risk and the matter is now resolved for the majority of users. …
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Google Releases Updated Version of Chrome (the Browser)
Posted by Nathania Johnson Aug 6, 2009

A new release of Google Chrome is out and there are quite a few features you’ll want to know about. First up, it’s faster. When you open a new page while other pages are loading, Chrome prioritizes requests for the new page. (I usually want the older pages to load first, …
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Audience for Online Video-Sharing Sites Has Nearly Doubled
Posted by Greg Jarboe Aug 6, 2009

According to a survey by the Pew Research Center’s Internet & American Life Project conducted in April 2009, the share of online adults who watch videos on video-sharing sites has nearly doubled since 2006. Fully 62 percent of adult internet users have watched video on these sites, up from …
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Google Maps Adds Points of Interest, Needs Some Tweaking
Posted by Nathania Johnson Aug 6, 2009

Google Maps has added a feature I’ve been wanting for a long time: points of interest. When you’re searching a particular area, you’ll see restaurants, hotels, historical sites, etc. marked on the map. The more you zoom in, the more you see. Check out this map of Charleston, South Carolina, …
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Search Engine Watch Forum Discussions

Video Preview on Hover Aug 6, 2009
Interesting report (to me, anyway) about Bing’s ability to offer thumbnail 30-second previews of videos in search results when you hover your mouse over them. Of course, people are complaining that this lets kids get to porn that much easier, but I say, what’s the difference between a hover and a …
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Google Testing New SERPs Layout for PPC Ads Aug 5, 2009
We spotted this earlier today when doing a search with Google in Firefox. The ads no longer float to the right hand side of the page when you expand your browser. They now stay snugly up against the organic listings. Seems to be a test as it was not doing …
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&pws=0: locking out session based results in Google Aug 5, 2009
Hi, Does anybody know if adding &pws=0 to a Google result url also blocks the session based influences of previous searches, next to blocking the influence of being logged in to your Google Account?
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Please help! Aug 4, 2009
Hi, I have created a heading image(the word heading as a image) and I am calling this heading image thru CSS, so there is no heading text in the source . For the crawlers I have put the same text (heading) inside the h1 tag and hide it using CSS, as you …
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