Tips for Organizing Your Landing Page
Address these questions to ensure that visitors can access information on your landing page.
Address these questions to ensure that visitors can access information on your landing page.
If visitors can’t find something on your landing page, it might as well not exist. Accessibility has to do with how information is organized, how much emphasis is assigned to items, and how easy the information is to access.
Availability
Do visitors know what their options are by visually inspecting the page? Is your navigation prominent enough, consistent, and placed in a conventional location?
Feedback
When users take an action, do they get immediate feedback? Does the page change when they click on or mouse over important content?
Organization
Is your information architecture clear, consistent, and based on appropriate visitor roles and tasks? Is it organized into a small number of digestible “chunks”? Is it easy to skim and scan?
Fault Tolerance
Do you anticipate common user errors or refuse to deal with them because only “illogical” people would make them? Do you suggest meaningful or helpful alternatives when the visitor has reached an apparent dead end?
Does your site support the easy reversal of unintended actions by the user? Are your error messages supportive or alienating?
Affinity
Does your intended audience like your site? Do they feel comfortable or anxious during their visit? Do they consider you professional and credible? Is your visual look-and-feel and editorial tone appropriate for your audience?
Remember, these questions are answered automatically by the visitor’s limbic (emotional) system and can’t be fooled or reasoned with. Their initial gut impression of your site will influence their motivation to continue.
Legibility
Is your font easy to read? Is it the right size for your intended audience? Do text and background colors clash, or assault the senses? Are too many fonts, sizes, and colors used throughout the page?
Because most of our Web experiences are based on reading, legibility requires special attention. The following Web legibility guidelines should be followed: