Targeting People Who Control the Links
High-quality links from the right sites can increase rankings and referral traffic. Here's how to find them.
High-quality links from the right sites can increase rankings and referral traffic. Here's how to find them.
Getting the people who control the links for your industry to notice your site is essential to top rankings. A dozen high-quality links from the right sites can drastically increase rankings and referral traffic. The trick is getting them to notice your company.
Who and Where to Target
First, decide on the group of people to target. Select a group who has the attention of the people who control the links.
For B2B, this could be industry writers. A clothing retailer might target prominent fashion bloggers. A luxury resort could target travel writers.
Next, ask yourself where these people spend their time on the Web. Where do they get their information? Do some research and put together a list of sites where they congregate. These could include industry news sites, blogs, forums, industry associations, journals, and newspapers.
Now it’s time to get their attention. Last time, I discussed creating a brand awareness campaign for link marketing. Here, I would specifically tailor it to the group you’re targeting with a tool, widget, or resource. This should be something noteworthy and highly useful.
How to Get in Front of This Group of People
Take the list of sites you created and find out what types of advertisements are available. This could be anything from banner ads to PPC to sponsorships. Use these advertisement vehicles as a public relations campaign to promote the tool or resource to them.
Some advice and strategies:
Getting the right people to take notice of your company is a great way to build high-quality links. The trick is finding an idea to get their attention, and then exposing them to it. Remember, good link development is just good marketing.