IAC Sees Profit Despite Declining Revenues for Third Quarter 2009
Ask.com and Citysearch parent company IAC released its third quarter earnings for 2009. Overall revenues came in at $336.6 million down 9% from the same quarter last year. However, profit for the quarter came in at $21.7 million, up from the $14.8 million loss suffered last year. The profits are largely due to the sales of OpenTable and Match Europe.
IAC’s Media and Advertising Division, which contains Ask, Dictionary.com and Citysearch (among others), brought in $172.3 million in revenues, down 11% from last year.
Ask.com has seen a decrease in revenue per query. IAC attributed the decline to an improved search experience where searchers are using fewer clicks to find what they need. Another factor was a decrease in cost-per-click.
Citysearch also saw a decrease in revenue per query. This was attributed to a difficult display advertising environment.
Learn how to bring the SEO and engineering teams together to achieve success. When SEOs and developers don’t communicate, businesses… Download Now
Many companies do competitor analysis when they develop a digital marketing strategy and never get back to it later. That’s… Download Now
Redesigning a website or migrating it takes a lot of planning. If you do not take proper SEO precautions it can result to be highly unsatisfactory, but when done right, the process should be mostly painless. Download Now
SEO has seen an evolution over the period of time, but one thing remains constant; SEO still holds utmost importance to digital marketing success. Download Now
Become a better SEO with six advanced search tips to help you find guest posting opportunities, uncover missed internal linking opportunities, unearth duplicate content, and more.
Inna Yatsyna encompasses 14 practical steps to drive organic website traffic and get long-lasting results in sales and income.
Credly’s VP of Marketing shares three of the most critical marketing metrics to measure in these unique circumstances.
By demonstrating your expertise through content, you can make major strides in building trust and ultimately increasing sales.