AdWords Launches Product Listings Ads and DFA Analytics, Updates Ad Planner
Google AdWords has unleashed a heap of updates, so let’s dive right in and see what’s going on.
Product Listing Ads
This is a new type of ad that will be included in shopping-related results on Google.com. The ads are Cost-per-Action (CPA). Advertisers will only pay when users click through and make a purchase. It works in conjunction with an advertiser’s Google Merchant Center account.
Because of the Google Merchant Center connection, advertisers don’t need to find keywords or create ad text. Google will cull all that information for you and serve up the ads when the relevant keyword is searched. (Of course, you’ll still want to do keyword research and make sure you get the right keywords in when you’re setting things up in the Google Merchant Center).
Ad Planner Updates
Google’s media buying tool, Ad Planner, has received some updates:
DART for Advertisers Updates
DART for Advertisers (DFA) is the DoubleClick platform and it has a new Analytics feature that’s been launched into beta. Google is touting the features and benefits over at the AdWords Agency blog: