Google Adds AdSense for Feeds, Feedburner Data to Analytics
If you use AdSense for Feeds or Google Feedburner to manage RSS feeds on your site – and you use Google Analytics – then you’ll be glad to know Google is connecting the two. You’ll be able to iew click data for your feeds services in Google Analytics.
Analytics will tag the Source as “Feedburner” and the Medium as either “feed” or “email” depending on how the feed item was sent out. Content will show the endpoint (i.e. Google Reader, Yahoo! Mail). Check for the data under “All Traffic Sources” and “Campaigns” views in Google Analytics.
Google Analytics gathers this data when item clicking is turned on in Feedburner. So you’ll need to have that enabled for this to work – or not if you don’t.
Advanced analytics users can also configure their Analytics tracking within their Feedburner settings.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now