IndustryGoogle Replaces Some URLs with Site Hierarchies in Search Results

Google Replaces Some URLs with Site Hierarchies in Search Results

In Google’s search results, they’ve always included the URL to the link associated with a given result. The URL is set in green text at the bottom of the result. Now, they’re replacing some of those URLs with site hierarchies.

Let’s say you’re searching for cat toys. Previously you may have seen:

http://www.domain.com/example/cattoys

Now you may see:

Domain.com > Example > Cat Toys

Here’s an example as seen at the Official Google Blog:

spidersapien2.png

The root domain will always show. If the site’s hierarchy is deep, you may see an elipses to represent skipped categories:

Domain.com > …..>Example > Cat Toys

As with all major changes at Google, this is a rolling update. So if you don’t see it, sit tight. It’s rolling out globally over the next few days.

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

9m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

11m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

2y