SEOWhat is social media? Brian Boland, Facebook, elaborates at SES Chicago 2009

What is social media? Brian Boland, Facebook, elaborates at SES Chicago 2009

Facebook, Inc.

Image via Wikipedia

What is social media? When Chris Shipley announced BlogOn 2004, social media meant blogging and social networking. Today, the term has expanded to also include micro-blogging, Wikis, social bookmarking, social news, photo sharing, video sharing, and more.

At SES Chicago 2009, Byron Gordon of SEO-PR interviewed Brian Boland, Manager, Performance Solutions, Facebook, about the advent of social media. Boland reviewed the social media checklist and addresses the important questions that every business must consider when using social media as a platform.

Boland defined social media as the identity that’s online enabling people to share, create and drive connections across media. Facebook users can build pages to build a dialogue and conversation with their audience and develop their customer-base. Users can also take advantage of Facebook ads as a way of promoting their products and drive people to their FB page.

Boland also discussed the challenge companies find when using social media and how it effects their branding. If a business chooses to stay out of the social media conversation, then it can’t influence and/or shape the conversation and develop meaningful connections with your customers.


What is social media? Brian Boland, Facebook, elaborates at SES Chicago 2009

Reblog this post [with Zemanta]

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y