Consumers Think They're Willing to Pay for Online Content
Nielsen Online has released data from a new survey suggesting that premium content just might work, but it depends on the type of content.
27,000 consumers in 54 countries were surveyed. I don’t know how this survey found people who actually said they would pay for things such as newspaper articles that they currently get for free, but they did.
Survey participants were most likely to shell out the dough for music and movies. Least likely was blogs.
Ironically, the reality is often the opposite, with consumers ditching premium newspapers for free, ad-supported ones while bloggers often monetize special pieces of content (courses, e-books, etc) for profit.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now