Google Analytics Evangelist Avinash Kaushik to Be Featured in SES Webcast on January 12

Kaushik Will Deliver Keynote at Search Engine Strategies New York to Be Held March 22-26, 2010

NEW YORK, NY, January 11, 2010–Avinash Kaushik, well known analytics evangelist for Google Inc. and author of the newly published book Web Analytics 2.0, will be featured in a free Search Engine Strategies (SES) webcast to be held Tuesday, January 12, at 1 p.m. EST.

Webcast: “Analytics 2010–Drive the Data!” with Avinash Kaushik

When: Tuesday, January 12, 2010, 1 p.m. EST (10 a.m. PST)

To register for the free webcast: Go to the SES Event Registration page

Special Webcast promotion: Six free copies of “Web Analytics 2.0” will be given to the six attendees who ask the most compelling questions during the webcast!

In addition to the webcast, Kaushik is scheduled to deliver a keynote speech at SES New York, the industry’s largest search engine marketing (SEM) conference, being held at the New York Hilton, March 22- 26, 2010. SES New York will offer presentations, panels and networking events for marketing professionals working in mainstream marketing and the search engine optimization (SEO) and pay-per-click (PPC) arenas.

Marketers can register for the conference at a discounted rate through January 15.

“I love the action at SES New York–all the people and the intense energy. I feel challenged in coming up with a keynote message to motivate this knowledgeable crowd,” said Kaushik. “The Internet has transformed marketing forever and one key part of that transformation is the awesomeness of data. One can finally move from being faith based to becoming data driven. I am excited at the opportunity to share recent impactful developments with the attendees.”

“It’s hard to imagine someone more accomplished in this industry than Avinash Kaushik–a true search guru who is not only a major figure over at Google, but also a major influence for Market Motive,” remarked Matt McGowan, Publisher, Head of U.S. for Incisive Media. “I think I speak for all of us here at SES and everyone familiar with Avinash’s work when I say his keynote is going to be a highly anticipated event. His insights are always so useful, yet so simple, that attendees will no doubt come away ready to dive into applying them.”

For more information about SES New York, visit:

About Avinash Kaushik

Kaushik is the author of the newly published book Web Analytics 2.0 and the best-selling book Web Analytics: An Hour A Day. He is also the analytics evangelist for Google Inc and a co-founder of Market Motive Inc.

As a thought leader, Kaushik puts a common sense framework around the often frenetic world of web research and analytics, and combines that with his philosophy that investing in talented analysts is the key to long term success. He is also a staunch advocate of listening to the consumer, and is committed to helping organizations unlock the value of web data.

Kaushik works with some of the largest companies in the world to help them evolve their online marketing and analytics strategies to become data driven and customer centric organizations. He recently received the 2009 Statistical Advocate of the Year award from the American Statistical Association.

He is also a frequent speaker at industry conferences in the U.S. and Europe, such as Ad-Tech, Monaco Media Forum, iCitizen, and JMP Innovators’ Summit, as well as at major universities, such as Stanford University, University of Virginia, and University of Utah.

Discover Kaushik’s web analytics blog, Occam’s Razor at

About SES
Incisive Media’s Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit

For more news and event updates visit the SES blog at:


For more information, contact:

Greg Jarboe, SEO-PR, Inc.


[email protected]

Christian Georgeou, Incisive Media

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