PPCClick Fraud Increases in Q4 2009

Click Fraud Increases in Q4 2009

Both Anchor Intelligence and Click Forensics released their quarterly click fraud reports this week. Each report showed the click fraud rate rising in the fourth quarter of 2009, compared to the previous quarter.

Click Fraud Rates

Anchor Intelligence saw the attempted click fraud rate increase from 18.6% in Q3 2009 to 25.7% in Q4 2009. Anchor Intelligence defines attempted click fraud as those with malicious intent.

Click Forensics saw the click fraud rate increase from 14.1% in Q3 2009 to 15.3% in Q4 2009. The click fraud rate in Q4 2008 was 17.1%.

Click Fraud Origins

Anchor Intelligence listed the top 5 countries with the highest attempted click fraud rate in 2009 as: Vietnam, U.S., Egypt, Canada, and Australia. The U.S. and Canada accounted for the largest sources of traffic volume.

Click Forensics identified the countries outside North America as producing the most fraudulent traffic as being: Ukraine, Japan, and the Czech Republic.

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y