Google Now Bolds Some Synonyms in Search Results
When it comes to teaching machines how to understand human languages, one of the key ingredients is synonyms. Yet what is easy for humans to understand is difficult for machines to grasp.
Search engines are making progress, and Google feels they’ve made enough progress to make a significant adjustment to their results. Synonyms are now bolded in some search results, just like the keywords from the search phrase are.
Google says this will only happen when their algorithms determine its “useful and important to bold.” It’s as vague as it sounds.
On the Official Google blog, they gave the example of the search phrase “pictures developed in coffee.” In that instance, the word “photos” would also be bolded in the search results, because photos are an obvious synonym of “pictures.”
But conduct a search for “earthquake pictures,” “cat pictures,” or “family pictures” and you’re not going to see “photo” highlighted.
Another example Google provided was “himalayan kitten breeder.” In this case, the word “cat” is bolded. However, take away the “himalayan” and the word “cat” is not bolded for the search for just “kitten breeder.”
Still, Google has weaved into the algorithm a certain intelligence to know what truly determines a synonym. For example, the term “motion picture” should not and does not have the word “photo” bolded in the results, which is good since the phrase is really about film and movies and not about still photos.
This appears to be a very early stage effort by Google to chase the importance of synonyms in the search results. SEO copywriters would be diligent to consider the possibility of expansion of synonyms should Google like how their new feature plays out among searchers.
Less than 4% of websites passed all Core Web Vitals tests. Is yours one of them? In this study we crawled over 2 million URLs, crunched the numbers, and performed correlation analysis across the top 20 organic Google search positions to get a sense of how websites are performing before Google rolls out the Core Web Vitals Update in June this year. This enables us to provide real performance benchmarks, insights, and data-backed guidance ahead of the algorithm update. Download Now
Having high-quality backlinks directing to your website should be a major factor in your overall SEO strategy. Crowdo.net is a unique link-building service. They provide Crowd Marketing Links (Crowdo Links), which work great for SEO and Web Traffic. Download Now
Every business owner is raving about Digital Marketing. Download Now
Learn how to bring the SEO and engineering teams together to achieve success. When SEOs and developers don’t communicate, businesses… Download Now
Adobe Research’s Sr. Web Engineer, Atul Jindal condenses years of his experience and observations into this SEO guide to help you win at SEO and search experience
The ad tech and search industry are precarious that Google will use this as a new way to establish market dominance that feeds its own interests. Google expert, Susan Dolan details on the current realities and future trends
As of March, some industries are more prepared than others when it comes to Google’s forthcoming Page Experience Update and Core Web Vitals guidelines
Is Clubhouse really worth the hype? Explore how brands can use Clubhouse to build an online community to further add value and drive engagement