Despite Ad Declines, AOL Posts Profit in First Report Since Spin-Off
Wall Street rewards the unexpected.
AOL posted its first quarterly earnings since being spun-off from Time Warner late last year. Total revenue came in at $809.7 million, down from $974.2 million in Q4 2008, a 17% drop.
“We have made significant progress in support of the long-term vision we see in the future of AOL, but today’s results continue to reflect the need for our focus and execution on the work required in the turnaround of the Company,” said Tim Armstrong, Chairman and Chief Executive Officer.
Ad revenues came in at $471.6 million, declining $512.5 million year-over-year, an 8% drop. Despite the declines, AOL managed a profit of $1.4 million. It’s a small profit, but much better than last year’s $1.96 billion dollar loss.
AOL said ad losses are primarily due to the decline in subscriptions to their Internet access business. Those users tend to search more and monetize at a higher rate than visitors to AOL.com.
“2009 marked the closing of an important chapter in AOL’s history and the opening of a new chapter that we are passionately pursuing. We have a clearly defined strategy, and we enter 2010 incredibly focused on day-to-day execution,” said Armstrong.
Wall Street seemed pleased with this first post spin-off report. Stocks were up 3.77% at the time of this post.
Learn how to bring the SEO and engineering teams together to achieve success. When SEOs and developers don’t communicate, businesses… Download Now
Redesigning a website or migrating it takes a lot of planning. If you do not take proper SEO precautions it can result to be highly unsatisfactory, but when done right, the process should be mostly painless. Download Now
SEO has seen an evolution over the period of time, but one thing remains constant; SEO still holds utmost importance to digital marketing success. Download Now
This whitepaper published by BrandVerity explores seven ways to use these two powerful channels together to drive more successful business results, increase brand visibility, and control your brand story. Download Now
Adapting to change is the way forward. Free online resources add value, promote business growth and improve marketing strategies during and after the pandemic.
Here’s how the recent COVID-19 pandemic has had a lasting impact on Google SERPs and what it means for the future of personalization.
Toby Nwazor examines how your small business can still win the local SEO war in spite of all the recent Google algorithm tweaks.
Jim Yu takes a look at the current state and how businesses will need to adapt their ecommerce and SEO strategy to succeed post-COVID-19.