SEO With a Skeleton Crew
Crunched for resources? Here are some simple search engine optimization tactics for those faced with limited staff or budget.
Crunched for resources? Here are some simple search engine optimization tactics for those faced with limited staff or budget.
One brick wall search marketers all eventually run into is a lack of resources. SEO is a concerted effort among many people. This includes the participation of many different parties, such as developers, designers, marketing teams, members of management, plus the efforts of outside advertising, PR, or SEO agencies.
The structure of most companies has definitely changed over the past few years. Many organizations have scaled back departments and have increased task distribution to fewer employees. So how do we initialize productive SEO measures when many of the needed spokes of this wheel have become constrained?
While times seem to be improving, the economic realities of the last two years are still affecting companies, whether it’s in staffing or budget. But that’s no reason to throw in the towel and call it a day.
For most companies, optimizing their Web presence may increase revenues and right their ship. This may not be the quarter, or even the year, for a new site launch, site redesign, rollout of new information architecture, or a snazzy new interactive site section.
Fine-tuning a site can ultimately help it shine. Let’s look at these tasks, which don’t involve an entire team and should only take a few minutes a day:
Someone familiar with a site can make these quick fixes without necessarily involving the entire IT team, management, or marketing’s collective input. Simply work with what you have for now. Once the sky clears and the resources are available, you can more efficiently focus on large scale site projects and not so much on the existing elements of the site that were never squared away in the first place.