Google Using Site Speed in Web Search Ranking
The Official Google Blog has made it official: “We’re including a new signal in our search ranking algorithms: site speed.”
Posted by Amit Singhal, Google Fellow and Matt Cutts, Principal Engineer, Google Search Quality Team, the Official Google Blog explained, “Site speed reflects how quickly a website responds to web requests.”
They added, “We use a variety of sources to determine the speed of a site relative to other sites.”
If you are a marketer, site owner, or webmaster, there are some free tools that you can use to evaluate the speed of your site:
“While site speed is a new signal, it doesn’t carry as much weight as the relevance of a page,” said Singhal and Cutts. “Currently, fewer than 1% of search queries are affected by the site speed signal in our implementation and the signal for site speed only applies for visitors searching in English on Google.com at this point. We launched this change a few weeks back after rigorous testing. If you haven’t seen much change to your site rankings, then this site speed change possibly did not impact your site,” they added.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now