You'll Never Guess Who Is Similar to Matt Cutts?

Yesterday, The Official Google Blog talked about “Discovering pages ‘similar to” ones that you like.” Today, Search Engine Watch invites you to start playing a new game.

First, you need to learn the rules.

This week, Google launched a search feature that “helps you easily find new websites that are similar to the ones with which you’re already familiar.”

Now, Google has offered a “Similar” feature on results for a while now, but it hasn’t been too visible. Since they’ve improved this feature and think it’s really useful, they’re now going to start showing these alternative sites more prominently. Starting this week, for queries where similar sites are likely to be helpful, they’ll display a list of “Pages similar” at the bottom of the results page.

Now, here are the rules to the Search Engine Watch “Similar” Game: If you do a search on Google for “Google,” Google ranks #1. Now, click on the “Similar” link to the right of the “Cached” link, which is to the right of the URL. Here’s what you’ll see.

According to the Google “Similar” feature, Ask, Bing and Yahoo! are similar to Google.

Get it? Got it? Good.

Now, here’s where the fun begins.

If you do a search on Google for “Matt Cutts,” the Matt Cutts: Gadgets, Google, and SEO blog ranks #1. Now, click on the “Similar” link and here’s what you’ll see:

According to the Google “Similar” feature, the Official Google Webmaster Central Blog, SEOmoz Blog Featuring Search Engine Marketing News & Tips, and the Official Google Blog are similar to Matt Cutts: Gadgets, Google, and SEO.

And hilarity ensues.

Now, I know Matt Cutts, the head of Google’s Webspam team. And I know Rand Fishkin, the CEO & Co-Founder of SEOmoz. But until today, I didn’t know that Google thinks Rand’s blog is “Similar” to Matt’s.

Hey, but this is just the beginning of the Search Engine Watch “Similar” Game. Try out some other searches and let me know in the comments area below what you discover.

Oh, and let’s thank all those wonderful Google engineers for coming up with the funniest search-related game since Google Bombing was retired in 2007.