Search Agency Update - What Are Companies Up To?

Bits and bobs to keep up with search agency news: Rosetta, Kenshoo and WebVisible

Rosetta, the interactive agency, is now the 15th (vs. 22th previously) largest Search Agency in the U.S., according to Advertising Age’s ranking, which also places Rosetta as the ninth largest CRM/Direct marketing agency both in the U.S. (vs. 10th) and globally (vs. 14th). The company is also the 16th largest U.S. Healthcare agency (vs. 18th)

Kenshoo, the search engine marketing platform, is expanding into China through Baidu, enabling online marketers to optimize paid search campaigns within the world’s largest internet audience. Local search engine Baidu has a market share of over 70% of the 298 million web users in China, according to research firm iResearch.

Last month, Kenshoo also released its visual interactive reporting suite, Decision Space, a widget-based technology that lets agencies and advertisers create customizable dashboards. This allows to “track multiple search and social marketing channels, understand the broader media mix and decide where to focus budgets”.

WebVisible, the provider of local online marketing products and services, is launching The Great Divide Watch & Win Contest for U.S.-based small businesses, as part of National Small Business Week. The winners to be (new customers only) will receive “a full-service package, including search engine advertising on Google, Yahoo!, and Bing, a call tracking number, and a multi-function landing page that includes video, form fill and SMS text lead delivery. WebVisible will provide the winning merchants with three months of search engine advertising with a $500/month budget”.

In other news, WebVisible has also won a three-year contract in Australia from Telstra’s advertising arm, Sensis. The terms of the deal were not disclosed but Sensis has 600,000 small business customers in Australia and its online properties attract over 3 million unique visitors who conduct more than 15 million searches each week.