If a Picture is Worth a Thousand Words, Then Is a Video Worth a Million?

The YouTube Blog has two guest bloggers today: Troy Olson, Digital Advertising Manager, and Jeff Loquist, Search Marketing Manager, for ShoppersChoice.com. According to them, “If a picture is worth a thousand words, then a video is worth a million.”

Now, that’s a great quote — and I wish that I’d said it first. But, I’m a skeptic. I want to see the data.

Well, they also share the data.

According to the guest bloggers, “Through Promoted Videos, there have been almost 100,000 views on our YouTube channel and more than 15 million impressions of our brand name – all at the most competitive cost-per-click you will find anywhere online.”

They add, “So far this year, we’ve had over 2,200 visitors to our BBQGuys.com site from YouTube. We’ve also seen a significant increase in subscribers across all our social media channels since we started using YouTube.”

And they conclude, “For this past August, our revenue was up 48%. Our videos were viewed 94,000 times during that month alone. Overall traffic to BBQGuys.com is up 20% from last year.”

The most viewed video on BBQGuy’s Channel is “Big Green Egg – Grilling Demo Video,” which has 113,761 views.

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