NBC Cancels Google TV Ad Deal Early
Buyers complained about being unable to get ads at certain times, on certain days, and on certain channels, and that Google sold spots to the highest bidder via an online auction process.
Google teamed with NBCU in 2008 to broker a portion of the TV ads on some of NBCU’s cable networks — including Syfy, Oxygen, MSNBC, and CNBC — and to develop new ways of measuring success of ads delivered over its Google TV Ads platform.
According to ClickZ, for approximately two months the companies have sought to negotiate an outcome where Google would continue to sell ads on NBC channels, but were unable to do so. During that time Google has not served any inventory on TV networks where it previously had distribution.
Adweek noted that Google brought “smaller businesses to the TV space that otherwise wouldn’t be there. It has said about a third of its clients are new to the medium.”
Google’s statement: “While, we are no longer offering NBC Universal inventory through Google TV Ads, NBC Universal continues to be a great partner to Google. Both NBC and Google are committed to bringing more relevance to TV viewership and advertising. CNBC is an important partner in the launch of Google TV and we are working together on research studies.”
Redesigning a website or migrating it takes a lot of planning. If you do not take proper SEO precautions it can result to be highly unsatisfactory, but when done right, the process should be mostly painless. Download Now
SEO has seen an evolution over the period of time, but one thing remains constant; SEO still holds utmost importance to digital marketing success. Download Now
This whitepaper published by BrandVerity explores seven ways to use these two powerful channels together to drive more successful business results, increase brand visibility, and control your brand story. Download Now
In this whitepaper published by ClickCease, you will learn the various types of click fraud and how you can block these types of click frauds. Download Now
Research says, 92% of your website visitors don’t have any intentions to buy. Discover the eight differentiator factors that will drive website conversion.
How is the paid search sector weathering the coronavirus storm? Luke Richards spoke to Adthena’s VP of marketing about questions C-level executives are asking and their plans.
Channel Factory Consumer Survey reveals contextual opportunities for brands. People are relying on YouTube for positive videos on DIY, cooking, and more.
COVID-19 threatened several brick-and-mortar small businesses proving that ecommerce is the way ahead. A six-step guide to start your ecommerce business.