How to Find Safe, Valuable, and Scalable Link Building Opportunities
A guide for finding trustworthy links that drive the right traffic to your site.
A guide for finding trustworthy links that drive the right traffic to your site.
In editorial or content-based link building consulting, one of the most common kinds of conversations is scale — that is, how can a given linkable asset or tactic be used multiple times or across multiple prospects and still drive valuable links. Answering this question is probably second in difficulty to the link building ROI question.
Safe Links (in Your Market, for Your Site…)
Safe is certainly a relative term that will depend on how your SERP competitors have attracted, how you’ve earned links in the past, your domain age, and much more.
As a rule of thumb when considering a given tactic, you could certainly ask yourself, “What would Matt Cutts think?” Alternately, based on your competitors, you could simply make sure your site’s the one “wearing running shoes” in your market.
Your emphasis should be on building links that drive targeted referral traffic and that influence authority and/or trust at the search engine level. Do very little anchor text manipulation. Individual keyword SERP impact should be fairly far down the list of concerns.
For the purposes of this article, safe means “not intended solely or even secondarily to impact single keyword SERPs.” That is, the goal is to build links that would still bring targeted traffic even if Google shut its doors tomorrow.
7 Traits of Highly-Valuable Links
This is our rough hierarchy of a link’s value. Treat this more as a general guide rather than a hard and fast rule set for valuation, and certainly your or your clients’ business goals should be a key deciding factor here. Note that there are certainly more than seven traits of a valuable link.
Scalable Link Building Assets
Jeremy Bencken said it well: “Promoting weak linkable assets is pushing string.” Not only are weak assets hard to promote, but they restrict your scalability as well.
Here are some examples of some link building assets that are scalable through lots of link prospecting and even more elbow grease.
If you’re still not sure where to start, or how to figure out what could be scalable in your market space, check out “How to Conduct a Link Opportunity Inventory (Plus 9 Common Link Opportunity Types).”