IndustryMobile Growing Faster Than Predicted, says Google’s Schmidt

Mobile Growing Faster Than Predicted, says Google's Schmidt

Google’s strategic 2011 initiatives are “all about mobile,” wrote Eric Schmidt last month, prior to announcing plans to step down as CEO. In a keynote yesterday at the Interactive Advertising Bureau’s annual leadership meeting, Schmidt said mobile is taking off faster than predicted, ClickZ reported.

“This is the future and everyone will adapt,” Schmidt said. He offered up some proof of just how quickly mobile is growing:

  • Mobile searches related to Chrysler, a Super Bowl advertiser, were 102 times higher after the ad was televised; desktop searches for Chrysler increased only 48 times more than usual.
  • For GoDaddy.com, another Super Bowl advertiser, searches for the brand were 315 times higher than usual. In contrast, desktop searches were only 38 times higher.
  • There are more than 200 million YouTube mobile playbacks per day.
  • 78 percent of smartphone users shop on their device.

Schmidt also predicted that digital display advertising could become a $200 billion a year business.

Here’s the video:

Related Articles

Hitchhiker’s guide to the end of the third-party cookie as we know it

Analytics Hitchhiker’s guide to the end of the third-party cookie as we know it

1w Matt Moore
How to improve your SEO after Google’s spot-zero-termination

Industry How to improve your SEO after Google’s spot-zero-termination

3w Tereza Litsa
Is SEO dead in 2020?

Industry Is SEO dead in 2020?

1m Sian Thomas
A look at performance post Google's average position sunset: Top vs side

Industry A look at performance post Google's average position sunset: Top vs side

1m Jason Tabeling
Six must-know international SEO tips to expand your business

Development Six must-know international SEO tips to expand your business

1m Edward Coram James
Searchmetrics report: How Amazon and Google help each other

Industry Searchmetrics report: How Amazon and Google help each other

1m Barry Levine
The changing face of search: Dynamic content and experiences that perform

Industry The changing face of search: Dynamic content and experiences that perform

2m Jim Yu
Case Study: How BDCenter transformed a reputation from 48% negative on Google to neutral

Industry Case Study: How BDCenter transformed a reputation from 48% negative on Google to neutral

2m BDCenter

Resources

SEO for Website Redesign and Migration

SEO SEO for Website Redesign and Migration

6m
Ever-Changing GoalPosts - SEO Challenges and How to Overcome Them

Analytics Ever-Changing GoalPosts - SEO Challenges and How to Overcome Them

6m
7 Unexpected PPC + SEO Strategies for Growth Marketing

Content 7 Unexpected PPC + SEO Strategies for Growth Marketing

6m
All About Click Fraud and How You Can Block It

PPC All About Click Fraud and How You Can Block It

8m