Google Launches Nonprofits Website Program
Google has launched a nonprofit website program – with free domains, hosting and Adwords money for any companies that qualify.
The Google site set up for this wants to help nonprofits “reach and engage supporters, improve you operations and raise awareness for your cause.”
Google has been beefing up its support for charities, most recently developing a Crisis Response page for information on the Japan earthquake and tsunami. This new site offers a lot of support for nonprofits that qualify.
The resources include a forum for nonprofits to share information with one another, a series of “case studies on how other nonprofit organizations used Google tools to meet their needs” and ties in to Google Grants that provides free Adword spends to advertise for new donors and supporters.
“If you work for a nonprofit, this program provides you with several new benefits. Instead of applying to each Google product individually, you can sign up through a one-stop shop application process. If approved, you can access our suite of product offerings designed for nonprofits: up to $10,000 a month in advertising on Google AdWords to reach more donors, free or discounted Google Apps to cut IT costs and operate more efficiently, and premium features for YouTube and our mapping technologies to raise awareness of your cause. We’ve also developed other online resources such as educational videos, case studies and better ways for you to connect with other nonprofits.
Over time, we’ve learned that many nonprofits require hands-on assistance to optimize the use of Google tools. So we’re also introducing the Google for Nonprofits Marketplace, which connects nonprofits with professional service providers who have agreed to offer their services for a free or discounted rate. These firms are already certified partners from existing Google marketplaces–like AdWords Authorized Resellers, Analytics Certified Partners, Google Apps Marketplace and the Google Earth Outreach Developer Marketplace.,” the Official Google blog stated.
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