Microsoft Sites Jump to Second Place in Video Content Ranking
ComScore Video Metrix has just released data showing that 170 million U.S. Internet users watched online video content in February for an average of 13.6 hours per viewer. The total U.S. Internet audience engaged in more than 5.0 billion viewing sessions during the course of the shortest month of the year.
In other words, 82.5 percent of the U.S. Internet audience viewed online video. That’s bigger than the Super Bowl audience was in February. Oh, and this year’s Super Bowl set a record as the most-watched telecast in U.S. history, with approximately 111 million people watching the game.
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in February with 141.1 million unique viewers. Google Sites also had the highest number of viewing sessions with 1.8 billion, and average time spent per viewer at 262 minutes, or 4.4 hours. However, that’s old news.
The new news is that Microsoft Sites captured the #2 ranking — up from #7 — with 48.8 million viewers, followed by Yahoo Sites with 46.7 million viewers. Facebook.com came in fourth with nearly 46.7 million viewers, while VEVO ranked fifth with 45.9 million viewers.
Americans also viewed 3.8 billion video ads in February, with Hulu generating the highest number of video ad impressions at more than 1.1 billion. Tremor Media Video Network ranked second overall — and highest among video ad networks — with 548.3 million ad views, followed by ADAP.TV — with 396 million — and SpotXchange Video Ad Network — with 343 million.
Time spent watching videos ads totaled 1.7 billion minutes during the month, with Hulu delivering the highest duration of video ads at 454 million minutes. Video ads reached 42 percent of the total U.S. population an average of 30 times during the month. Hulu also delivered the highest frequency of video ads to its viewers with an average of 48 over the course of the month.
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