PPCMicrosoft adCenter Improves Daily Budget

Microsoft adCenter Improves Daily Budget

Earlier this year, Microsoft announced they would implement a new daily budget feature for their PPC program. That time for has now come. Tomorrow (June 1st), the new feature will be rolling out to all daily budget advertising accounts.

Earlier this year, Microsoft announced they would be implementing a new daily budget feature for their PPC program. The time for implementation has come. Tomorrow (June 1st), the new feature will be rolling out to all daily budget advertising accounts.

new-daily-budgets

What’s more, with the daily budget feature, you will no longer have to set monthly budgets (previously both were required), and it acted as a means of protecting yourself from overspends. Adcenter automatically calculates the daily spend into the days per month to calculate the monthly maximum spend.

day-month-adcenter-settings

It is still optional to include both daily and monthly budgets. However, you have more control over how the budget is depleted now.

Frank Watson covered this new daily budget feature in depth, earlier this month. The adCenter team recommend users to take action now to “evaluate your daily budget amount to ensure that it reflects the total amount you target to spend in the month.”

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

12m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

1y
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

2y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

2y