Hulu Grew Audience by 23% Year on Year

Late last week, comScore Video Metrix released its November 2011 U.S. Online Video Rankings. Instead of recounting how big YouTube is, let’s take a closer look at one of the other online video players: Hulu, who have seen their audience grow 23% YOY.

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December 19, 2011 Categories

Late last week, comScore Video Metrix released its November 2011 U.S. Online Video Rankings. The data showed that 183 million U.S. Internet users watched online video content that month for an average of 20.5 hours per viewer. The total U.S. Internet audience viewed 40.9 billion videos.

Like the month before, Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in November. The picture painted does not change much from month to month.

So, instead of recounting just how big YouTube is (151.6 million unique viewers watched 20.5 billion videos on Google Sites for an average of 7.4 hours online video per viewer), let’s take a closer look at one of the other online video content properties lower down on the list of online video players: Hulu.

comScore Video Metrix reported that Hulu’s audience had grown to 31.3 million unique viewers in November, up from up from 29.2 million in October, and 27.1 million in September.

According to Meredith Kendall, Hulu’s communications manager, “We have seen significant growth over the past several months, and on a year-over-year basis…. According to comScore data, we have seen unique audience growth of 23% year-over-year.”

What has contributed to this growth? According to Kendall, it was several things:

Kendall said, “This growth excites and inspires us as we aspire to build a service that users, advertisers and content owners unabashedly love.”

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