Facebook’s 60 new Open Graph app partners span a range of domains, from food to fitness to travel, as announced in their live press event January 18. In addition, they will begin the process of approving apps for the new platform, which will allow for greater expression of activities; “If you’re into reading a book, or running, or knitting … the sky’s the limit,” the social network announced.
Opening up the app building and approval process also presents a huge opportunity for brands and marketers to engage users. The announcement isn’t surprising, but builds upon the groundwork they laid last year at the f8 Developer’s Conference.
According to the announcement, app content will show up on the Timeline in three different places. At the end of each Timeline section, Facebook will summarize all of your app activity for the month.
Users can start adding apps right now and, as long as they are using the Timeline, can authorize all 60 by tomorrow. Some of the apps were already available, but this newest release allows them to post to Timelines by default. You authorize once, it posts continuously. You can set privacy for individual apps.
App partners include TripAdvisor, UrbanSpoon, LivingSocial, Airbnb, Pinterest, Instagram, BranchOut, FundRazr, and more.
In a just-released blog post on the Developers blog, Facebook’s Eddie O’Neill writes, “Starting today, developers can build apps that let people add anything they love to their Timelines – whether it is eating, traveling, shopping, running or taking pictures.” He continues, “The apps launching today are just starting to demonstrate the types of self-expression that are possible with the Open Graph. There are many more stories to tell and great apps to tell them. Get started today!” The Facebook Developers blog has a tutorial to help users get started with the new apps.
The main Facebook blog posted an announcement for users that says new apps will be released over time and explains, in part, “You choose when to add an app, and you decide who can see it. After you’ve added an app, you can always remove posts directly from timeline, and you can also edit your settings from your personal Activity Log.”