Mark Zuckerberg: Mobile is the Future, Facebook Will Do Search

Facebook CEO Mark Zuckerberg has heralded mobile as the key to Facebook's future success during his first interview since the social network's poor stock market debut. Zuckerberg also discussed search, saying "at some point we’ll do it."

Date published
September 12, 2012 Categories

zuckFacebook CEO Mark Zuckerberg has heralded mobile as the key to Facebook’s future success during his first interview since the social network’s poor stock market debut.

Speaking at the TechCrunch Disrupt conference in San Francisco on Tuesday, Zuckerberg openly admitted that the performance of his company’s stock had been disappointing, but promised that Facebook’s mobile performance would see the company bounce back.

A hoodie-less Zuckerberg said that the company wasted two years relying on HTML5 instead of focusing on mobile app options, admitting, “We burned two years not working on mobile.”

“It is really clear from the stats and my own personal intuition that a lot of energy in the ecosystem is going to mobile, not desktop,” Zuckerberg said. “Now we are a mobile company and all the code is being written in mobile, on mobile we are going to make a lot more money than on desktop.”

“That is the future,” he added, “We are going to be doing killer stuff there.”

That doesn’t mean that Facebook will be releasing its own mobile phone any time soon though, as Zuckerberg went on to slam rumors that the firm was plotting to enter the hardware business.

“It’s a juicy thing to say we’re building a phone, which is why people want to write about it. But it’s so clearly the wrong strategy for us,” he said.

The topic of Facebook search also made headlines. Zuckerberg noted Facebook is seeing about a billion search queries per day and “we’re not even trying.”

Search engines are really evolving toward giving you a set of answers,” Zuckerberg said. “It’s not just like ‘I’ll type in something and show me some relevant stuff.’ It’s, ‘I have a specific question, answer this question for me.’

“When you look at it from that perspective, Facebook is pretty uniquely positioned to answer the questions people have: ‘What sushi restaurants have my friends gone to in New York in the past six months and liked?’ ‘Which of my friends and friends of friends work at this company I’m interested in … so I can talk to them about what it’s like to work there?’

“These are queries you could potentially do in Facebook if we built out the system that you couldn’t do anywhere else. And at some point we’ll do it…. That’s one obvious thing that would be interesting for us to do in the future.”

This post originally appeared on The Inquirer.

This article was originally published on the Inquirer.

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