3 Key Reasons You Should Attend SES Chicago 2012

With the economy beginning to recover, attending the leading conferences and expos in your industry is important to keep informed and competitive as we head toward the holiday season and 2013. So, what are the three key reasons for attending SES Chicago 2012?

Keep Up-To-Date With Industry Trends

The top reason today’s experienced marketing and advertising professionals will want to go to SES Chicago is to keep up-to-date with industry trends. To do that, they’ll want to attend as many of the 58 sessions as they can.

This year’s program includes topics on a range of key areas that will benefit most organizations. Here are just some of the highlights:

And these sessions are just a sample of the ones that will help attendees keep up-to-date with industry trends. Watch what attendees at last year’s SES Chicago said about the conference.

Or read through the roundup of SES Chicago 2011 coverage for just a sampling of what attendees learned last year.

See New Products and Services

SES Chicago is an expo as well as a conference. Attendees will have access to more than 25 vendors in the Expo Hall, including:

  • Adchemy
  • Bing
  • Bruce Clay Inc.
  • eLocal Listing
  • Marin Software
  • Page One Power
  • Resolution Media
  • SEMrush
  • SEOmoz
  • Stone Temple Consulting
  • SubmitEdge 
  • Quantcast

And it’s not too late for vendors to become an exhibitor. So, there may be a few more exhibitors by the time the Expo Hall opens on Tuesday, Nov. 13, 2012.

Maintain and Build Relationships


There will be a number of networking events as SES Chicago 2012. The first will be the SES Meet & Greet on Monday, Nov. 12, at 5:30 p.m. There’s also a Networking Cocktail Reception on Tuesday, Nov. 13, at 5 p.m.

In addition, there will be Meet the Experts roundtable forums on Tuesday, Nov. 13, at 5 p.m. and Wednesday, Nov. 14, at 11:45 a.m. The first of these Meet the Experts roundtable forums was held at SES Toronto 2011 – and they’ve been held ever since because they were big hits.

These are the three key reasons for attending SES Chicago 2012. Is there a fourth?

If you register for SES Chicago 2012 by Sunday, Nov. 11, you can save up to $200 on an All Access Pass at the Pre Show Rate.

Now, some might argue that saving money isn’t a reason to attend the event; it’s just a reason to register ahead of time. But others might argue that saving up to $200 is, indeed, an extra reason to go.

I should disclose that SES is a client of my agency. So, technically, I shouldn’t take sides in this debate. But, if the fact-checkers check the facts, $200 is $200.

Related reading

siddharth taparia SAP on embarking on search transformation projects
Amine Bentahar voice search speaker
Microsoft Noel Reilly Director of Strategic Accounts
transformation of search summit 2019