SocialPay by Tweet: Twitter Teams With American Express on Hashtag Payments
Pay by Tweet: Twitter Teams With American Express on Hashtag Payments
American Express is working with Twitter on a payment system that will let people spend money with short messages. Tweeting a hashtagged keyword will make your Twitter account contact your American Express card account and make a purchase.
American Express is working with Twitter on a payment system that will let people spend money with short messages.
Described as “seamless solution that redefines what’s possible in the world of social commerce”, Amex Sync requires that you synchronize an American Express card with your Twitter account.
Thousands of merchant offers have since been promoted on the platform, resulting in millions of dollars in savings for card members, Brad Minor, VP of public relations and social media communications at American Express, told ClickZ.
“This is part of a long-term path to digital transformation for American Express. We are focused on delivering our card members and merchant partners with relevant and valuable experiences where they are – and increasingly, that is on social media,” he adds. “We’ve also seen growth in followers for our merchant partners, an increase in conversation about those brands in social media.”
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