IndustryWeekly Rundown: Matt Cutts Q&As, Bing vs. Enhanced Campaigns & More
Weekly Rundown: Matt Cutts Q&As, Bing vs. Enhanced Campaigns & More
Google's Matt Cutts answers SEO questions. Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places for Business interface rolls out. Here's a quick recap of search and social marketing news and tips.
Google’s Matt Cutts answers SEO questions. Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places for Business interface rolls out. Here’s a quick recap of search and social marketing news and tips from the past week.
How To: Make Your Links Do Follow Links in Google Plus– Bill Hartzer “Instead of copying and pasting the URL, you need to click on the “add link” icon and actually paste the URL into the field provided. If you just copy and paste a URL into the post, then your link is going to be a nofollow link,” writes Hartzer.
Enhanced Campaigns, Bing Ads and Advertiser Choice – Bing Ads Blog After slamming Google AdWords for taking control away from customers, Bing says “…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large. The Bing Ads team wants to ensure you, our customers, have maximum transparency,” and “will be updating our product to ensure advertisers can continue to seamlessly transition between both products.”
Advertising Spending on Yahoo Is Back in Black – eMarketer EMarketer report forecasts Yahoo will grow its U.S. search ad revenues by 7 percent to $1.23 billion in 2013, but still lose search share to Google and Microsoft. Google will take 73.7 percent of U.S. search ad revenues, while Microsoft will reach 9.3 percent, Yahoo will have 6.2 percent, and AOL will account for 1.1 percent.
Google, Facebook Continue to Lead in Digital Display Earnings – eMarketer EMarketer predicts Google will remain the leader in display ad revenues in 2013 with $3.11 billion in 2013, followed by Facebook ($2.75 billion), Yahoo ($1.37 billion), Microsoft ($760 million) and AOL ($540 million). Twitter is forecast to surpass AOL by 2014 and Microsoft by 2015.
Can Quality Score Be Gamed? – ClickZ We can still prevail over competitors if we follow strong hunches about the vulnerabilities of Quality Score and the effects of the overall formula on rank and CPC.
For Ad Clicks, Tablets Outperform Smartphones – eMarketer Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style & Fashion, Lifestyle & Health, Entertainment & Media, and Travel. Smartphones outperformed tablets in Legal, Automotive, Consumer Goods & Retail, and Social & Dating.
Safari jumps to 61 percent of mobile browser share – CNET Safari was first at 61.79 percent; the default Android browser came in second with 21.86 percent; Opera Mini was third with 8.4 percent, and Chrome was fourth with 2.43 percent, Net Applications reported.
Google Is Ready to Go ‘Gangnam’ in Asia – The Wall Street Journal Google’s new Asia-Pacific chief, Karim Temsamani discusses growth opportunities, challenges, monetizing mobile growth, Google+, and China.
Announcing the New Feedly Mobile – Feedly With 3 Million new users, Feedly upgrades search and discovery engines, looking at user behavior to improve algorithm, adds title only view, “Must Reads”, and redesigns sharing options.
Keyword difficulty is one of the essential metrics when it comes to carrying out keyword research. Explore the methodology behind SEMRush's new keyword difficulty metrics, how it is calculated and what it could do for your business.
Less than 4% of websites passed all Core Web Vitals tests. Is yours one of them?
In this study we crawled over 2 million URLs, crunched the numbers, and performed correlation analysis across the top 20 organic Google search positions to get a sense of how websites are performing before Google rolls out the Core Web Vitals Update in June this year. This enables us to provide real performance benchmarks, insights, and data-backed guidance ahead of the algorithm update.
Having high-quality backlinks directing to your website should be a major factor in your overall SEO strategy. Crowdo.net is a unique link-building service. They provide Crowd Marketing Links (Crowdo Links), which work great for SEO and Web Traffic.