Entries opened on May 1 for 22 categories. They are:
- Best use of Search
- Retail
- Finance
- Travel / Leisure
- Gaming
- Third Sector
- Best Local Campaign
- Best Low Budget Campaign
- Best use of PR in a Search Campaign
- Best use of Social Media in a Search Campaign
- Best Integrated Campaign
- Best Mobile Campaign
- Best PPC Campaign
- Best SEO Campaign
- Best Blog
- Innovation
- Best PPC Management Software
- Best SEO Software
- Best In-House Team
- Best Consultant
- Best Agency
- Young Search Professional of the Year
- US Search Personality of the Year
There is also a Grand Prix category, which will recognize “the best of the best US search campaign, platform or software to be selected by our judges from the previous categories.”
Winners will be picked by a panel of 15 expert industry judges. I’m excited to be one those judges, and will be working with a group that includes Chris Boggs, Bruce Clay, Bryan Eisenberg, Duane Forrester, Bill Hunt, and Julie Joyce, to name a few.
A few tips to make sure your entry stands out: keep it clear, concise, and well-written, and make sure to share your impressive ROI or metrics, all while showing some creativity. Best of luck!
Entries can be submitted by companies or agencies/organizations. There is an entry fee of $100 for most categories. You can check out all those details on the How to Enter page.
The U.S. Search Awards dinner will take place during Pubcon Las Vegas, which will take place from October 21-24 at the Las Vegas Convention Center. The awards ceremony will be on the night of Oct. 23 at the Treasure Island Hotel & Casino. Tickets are $200 for individuals, or $1,800 for a table of 10, and will go on sale when the nominees are revealed in early September.