New data from Kenshoo on the automotive industry shows that search engines are the number one place consumers go to find information about automobiles – and that those who engage with an auto brand on Twitter are 32 percent more likely to buy.
Do you market for the automotive industry? Kenshoo recently released an “industry spotlight” report and infographic highlighting key digital marketing trends for the sector.
Some key takeaways showed it takes higher levels of search spend to sell cars, according to the report. And, Kenshoo forecast ad spend would rise 143 percent by 2018 from 2012.
The report also showed search engines were the number one resource used by consumers looking for automotive information, and Kenshoo said informing shoppers about their options drove engagement.
Strong calls to action are essential, said Kenshoo. The report data showed consumers are 28 percent more likely to convert when clicking on an ad after searching for an auto-focused query.
And consumers who have interacted with brands via Twitter are 32 percent more likely to purchase a new vehicle.
For more details, here is the full infographic:
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